Elephant is about giving you, the viewer, choice as to what you want to experience. Elephant is not about being overprotective or interfering unduly with personal choice, instead it is about adding value, empowerment, and freedom to choose, and allowing the content producers the ability to be fully creative.

THE NEED 

People are concerned about the harmful content, themselves or others including children, are exposed to on social media or video streaming platforms. 

What impact is this having on the mental and emotional well being of the child or individual? Is the content age appropriate? Are they sending photos of themselves that could be shared without consent? Are they bullying or being bullied? Are they forming addictions that are damaging for long term relationships or just to themselves? The list of questions and concerns goes on. 

Empowerment and freedom is what is wanted, the ability to set up and choose the best parameters regarding content for the safety and wellbeing of themselves and dependants when they use social media or video streaming platforms. 

We want to choose what we see and hear while consuming content.

THE SOLUTION

Elephant is a disruptive software solution that provides significant value to the viewer of streamed content by automatically filtering out the content they do not want to experience and highlighting content that they may like.  

Due to market need, we see Elephant as a global solution with serious growth potential globally and with multiple social media and video streaming platforms. 

Elephant processes streamed content that a viewer selects to view from mainstream social media and video streaming sources and delivers content that will delight them. The content that the person doesn’t want to experience will be automatically filtered out in real-time. For example, while watching YouTube content if there is subject matter that the person prefers not to see, Elephant will remove this during the viewing experience.  

In addition, Elephant informs the customer of potentially unwanted content that fits into their user profile so that the customer can choose to have these scenes or audio removed in real time so that they can enjoy and enhance their online viewing experience.